We exhibited at Intertextile Shanghai 2024AW held from August 28 to 30, 2023.
This year, we exhibited about 75 products based on the three concepts of "Seasonless," "Trendless," and "Genderless," including environmentally friendly products that are dye-free.
Environmental awareness is rising rapidly in China. There is an increase of non-store-based sales such as online shopping. In such a drastically changing environment after the Corona disaster, customers need to find reasons to use the fabrics without being caught up in the price competition.
Soalon™ is a material that can be used all year round, regardless of the season, and can be worn repeatedly with simple style. With such easy-to-understand marketing, we were able to have active business discussions with many customers this time for various applications such as high-end uniforms as well as fashion.
We will continue our efforts to promote the appeal of Soalon™.